PortaTray™ scoops Gold Award in lunch! Innovation Challenge“It’s everything a caterer could want from a piece of packaging,” say judges
Tri-Star Packaging’s revolutionary drinks carrier PortaTray™ has landed a prestigious Gold Award in lunch! exhibition’s ‘Innovation Challenge’. PortaTray™, a flat-pack, pop-up carrier that takes up half the space of a traditional pulp tray, was chosen as an innovation that stood out at the trade show, which took place recently at Old Billingsgate in London. Praising the tray, the Innovation Challenge judges said it was “everything that a caterer could want from a piece of packaging.” They added: “It is often the easiest of innovations that make the biggest difference and PortaTray™ delivers exactly that.” Designed to take cups of most sizes and small bottles, the 4-cup PortaTray™ splits easily into two 2-cup trays, making it the most versatile multi-drink tray available and eliminating the need for businesses to hold two different kinds of drinks tray in stock. Safe and easy to use, the PortaTray™ can be ‘clicked up’ in seconds by staff and consumers, cutting service and queuing times by up to 25% and helping to guarantee a smooth flow of trade and satisfied customers. The PortaTray™ grips cups and bottles to ensure stability even at a 45° tilt, reducing the risk of accidents and making it suitable for events, busy cafés and even drive-thrus. It can be branded on all four sides, which means it is ideal for communicating brand identities and sponsorships. Kevin Curran, managing director of Tri-Star Packaging, said: “This Gold Award from lunch! reflects our commitment to bringing innovations to market that offer practical solutions that directly benefit our customers’ competitiveness and bottom-line.” He continued, “PortaTray™’s space-saving qualities mean logistics, handling and storage costs are reduced to the tune of 50%. By saving on inventory, space, waste and handling costs, caterers are able – for the first time – to switch from pulp drinks trays without making a huge dent in their packaging spend.” Manufactured from 100% recycled board, PortaTray™ is FSC approved, re-usable and 100% recyclable and biodegradable.
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