PortaTray™ promises cost-savings, faster service and happier customers
Tri-Star Packaging has launched the PortaTray™, a revolutionary new flat-pack, pop-up drinks tray that takes up just half of the space of a traditional pulp tray. Designed to take cups of most sizes and small bottles, the 4-cup sustainable kraftboard PortaTray™ splits easily into two 2-cup trays, making it the most versatile multi-drink tray available and eliminating the need for businesses to hold two different kinds of drinks tray in stock. Safe and easy to use, the PortaTray™ can be ‘clicked up’ in seconds by staff and consumers, cutting service and queuing times by up to 25% and helping to guarantee a smooth flow of trade and satisfied customers. The PortaTray™ grips cups and bottles to ensure stability even at a 45° tilt, reducing the risk of accidents and making it suitable for busy cafés and even drive-thrus. It can be branded on all four sides, which means it is ideal for communicating brand identities and sponsorships. Kevin Curran, Managing Director of Tri-Star, said: “The PortaTray™’s space-saving qualities mean logistics, handling and storage costs are reduced to the tune of 50%. By saving on inventory, space, waste and handling costs our customers are able, for the first time, to switch from pulp drinks trays without making a huge dent in their packaging spend.” He added: “In addition, the PortaTray™ is manufactured in the UK, which translates to fewer transport miles, better service, greater flexibility and faster turn-around, which means it can be branded quickly and easily for any event.” Besides offering excellent functional characteristics, the PortaTray™ also meets tough environmental standards. It is made from unbleached kraftboard sourced from sustainably managed forests and is re-usable, recyclable and biodegradable. The PortaTray™ is arousing high levels of interest in the foodservice and event management sectors. Cardiff’s Millennium Stadium has already placed an order, and café and food-to-go chains including Greggs, AMT Coffee bars and Benugo are set to trial the concept in their outlets.
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